Most collagen brands sit inside the same visual category: sage and oat tones, lowercase serif logos, the soft wellness aesthetic that's become the default across the entire supplement aisle. Tamba had a more useful frame of reference — coffee. A product you reach for without thinking, that fits into a habit you already have, with packaging that earns a place on a kitchen counter rather than hiding in a cupboard.

We explored two directions and chose the warmer one — dark brown, dusty pink, soft beige, editorial photography, custom illustrations used as stickers and surface marks. The system reads closer to a specialty coffee brand than a supplement, which is the point. The product is a coffee ritual addition; the brand behaves like one. Convenience without the clinical, wellness without the visual cliché.

Developed with Joby Russell.