Most collagen brands sit inside the same visual category with sage and oat tones, lowercase serif logos, the soft wellness aesthetic that's become the default across the entire supplement aisle.

Tamba had a more useful frame of reference, coffee. A product you reach for without thinking, that fits into a habit you already have, with packaging that earns a place on a kitchen counter rather than hiding in a cupboard.

We explored two directions and chose the warmer one, dark brown, dusty pink, soft beige, editorial photography, custom illustrations used as stickers and surface marks.

The system reads closer to a specialty coffee brand than a supplement, which is the point. The product is a coffee ritual addition, the brand behaves like one. Convenience without the clinical, wellness without the visual cliché.

Developed with Joby Russell.